Creation of visual identity guidelines for corporate design to promote a strong non-verbal message on the company's behalf. This includes colour palettes, page layouts, fonts, typefaces, the corporate title and the logo.
These so called „company colours“ pinpoint a visual brand language to communicate its mission, objectives, needs, and product information.

A design-handbook then merges all information to assure stylistic consistency in developing cross-media content according to the brand.

As an example, the gritty grim yet colorful “Lebkuchenmann” theatre event with watercolour based logo and textures throughout all graphical media and material for advertising, merchandising and office supplies. Including teaser animation.

Development of the art style and complete range of visual appearance for the educational tactical simulation game about sustainability


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